FAQ Page
How Maker Placement Works
Canadian Wellness Box was created by people who understand small business because we are makers and retail owners ourselves.
We know how quickly the costs add up — products and materials, markets, shelf fees, commissions, advertising, travel and time — often before you’ve made a single dollar.
That’s why Canadian Wellness Box was built differently.
You may not be able to travel province to province yourself — but your products can.
We put Canadian-made products directly into the hands of customers across the country who are actively choosing to discover and support Canadian businesses.
There are no participation fees, listing fees, shelf fees, rental fees or commissions, and we reimburse up to $15 of standard Canadian shipping costs.
Our goal is simple: introduce your business to people who may never have discovered you otherwise.
Frequently Asked Questions
Do you purchase products wholesale for box inclusion?
Canadian Wellness Box operates through product placement rather than a wholesale purchasing model.
You provide products for placement along with information about your business. We put them directly into customers’ hands so they can experience what you make, discover the business behind it and purchase directly from you afterward.
We do not take a commission from those future sales.
Is there a fee to participate?
No.
There are no participation fees, listing fees, shelf fees, rental fees or commissions associated with maker placement.
How many products do I need to provide?
You can start with as few as 5 products, and you’re absolutely welcome to send a mix.
If you make several different products, you don’t need to send a large quantity of just one. For example, if you make five different products, you might send three of each.
We love receiving a mix because it gives us the opportunity to showcase more of what your business has to offer, but sending a larger quantity of one product is completely fine too.
We encourage makers to send whatever quantity feels comfortable. The more products you send, the more opportunities there are for new customers to discover your business — but we never want you to overextend yourself just to participate.
Can I participate more than once?
Absolutely — and many of our makers do.
Your first placement doesn’t have to be your last. You’re welcome to send more products, introduce something new, take a break or come back when the timing is right.
We believe continued participation can be especially valuable because discovery often happens over time. The more opportunities customers have to experience your products and recognize your business, the more opportunities there are for that initial introduction to grow.
We also create specialty and seasonal Canadian Wellness Boxes throughout the year, including opportunities around occasions such as Mother’s Day and Christmas.
Makers who have already participated with us are given priority invitations to take part in specialty boxes, creating additional opportunities to introduce your products and business to new customers.
There is no ongoing commitment. You decide what continued participation with Canadian Wellness Box looks like for your business.
What size products are acceptable?
Depending on the product, makers may submit:
- Full-size products
- Sample-size products
- Tester or trial-size products
- A combination of formats
Every business and product is different. If you’re unsure whether something would work well in Canadian Wellness Box, just ask us.
Who covers shipping?
Canadian Wellness Box reimburses up to $15 of standard Canadian inbound shipping costs per accepted maker with a receipt.
If shipping costs more than $15, we’ll still reimburse the first $15 and you simply cover anything above that amount.
Once your products reach us, we take it from there — Canadian Wellness Box covers the cost of getting your products into customer boxes and shipping those boxes across Canada.
How do you welcome new makers?
Once your products are shipped to us, we’ll send a small Canadian Wellness Box thank-you pack to the return address on your shipping label. ❤️
It’s our way of saying thank you for trusting us with your products and welcoming you into the Canadian Wellness Box maker community.
When will my products be included?
Products are scheduled into upcoming shipments once received.
If your products arrive close to a finalized shipment, they’ll simply move into the next available one.
Every Canadian Wellness Box is different, so products rotate based on inventory and availability. All accepted products remain in rotation until they have been placed.
What do you expect from participating makers?
For many customers, this may be their first experience with your business, so the most important thing is giving them an easy way to find you again.
We encourage makers to include:
- A branded information or business card
- Clear ordering details, such as your website and/or social media
- A brief description of your product or its benefits
- Ingredient or usage information where applicable
- A little information about your business or where your product is made
- A discount code for a future direct purchase, if you’d like
You don’t need expensive or elaborate marketing materials. The goal is simply to make it easy for someone who loves what they’ve discovered to find your business again.
Submitted products must be:
- Ready for customers
- Properly labelled and compliant where applicable
- Within an appropriate shelf life
- Packaged securely for shipping
Canadian Wellness Box reserves the right to decline products that don’t meet necessary quality, safety or presentation standards.
If you’re ever unsure, please ask. We’d much rather have a conversation than have a great Canadian business assume they can’t participate.
How often are boxes shipped?
Canadian Wellness Boxes ship to customers across Canada on an ongoing basis, with maker products rotated through upcoming shipments.
You don’t have to individually package and ship your products across the country — we take care of getting them into customers’ hands.
What exposure is included with placement?
First and foremost, your products are placed directly into the hands of customers who have chosen Canadian Wellness Box because they want to discover Canadian businesses.
Placement may also include:
- Business listings on our website
- Social media tagging and highlights
- Inclusion within our Canadian maker community
- Opportunities for future features and collaborations
Select shipments may also be sent to creators, media contacts or retail buyers to create additional opportunities for discovery.
Exposure is organic, and while specific sales outcomes can’t be guaranteed, our goal is always to create meaningful opportunities for your business to be discovered.
What is The Kind Collective?
The Kind Collective is a Canadian publication connected to Canadian Wellness Box, featuring makers, products, retail spaces and stories from across the country.
It is distributed within Canadian Wellness Box shipments and select retail locations.
Participating makers may be invited to be featured, request feature consideration or inquire about advertising opportunities. Retail distribution may also introduce participating businesses to additional audiences and storefront opportunities across Canada.
Is there a Placement Agreement?
Yes.
All participating makers review and sign a Placement Agreement before submitting products.
The agreement outlines the placement structure, shipping terms, quality standards, brand usage permissions and administrative details.
Full terms are provided for you to review before making a commitment.
We believe clarity from the beginning protects everyone.
Ready to Get Your Products Into New Hands?
You don’t need hundreds of products to get started.
Whether you’re starting small or ready to reach more people, we’ll meet you where your business is comfortable.
We’d love to help more Canadians discover what you’ve created.